Best Online Booking Software for Beauty Salons
Automate bookings, reduce admin, and grow your beauty business with an all-in-one scheduling solution.
What our salons say
We are proud to have helped thousands of salons around the world. Here are some of the things they have to say about us.
James B
@the.jamesb
Ovatu can handle deposits and much cheaper (as Ovatu doesn't charge a fee on top) you can set this up with a few different payment processors as well, so not restricted. The reason I started using @ovatu 10 years ago was this ability, barely anyone else did it, I don't take deposits- I love using card capture, it's the absolute cheapest method of ensuring clients don't mess you around.
Body Contour of Essex
@bodycontourofessex
The BEST BOOKING APP👏👏👏
JFR Clinic
@jfr_aesthetics
Highly recommend Ovatu. I run an Aesthetic & Complementary Therapy Clinic and have been using them for a few months. They are so quick to respond to any questions and very helpful 🤗
Beam & Beauty
@beamandbeauty
Great booking system! Does what it says on the tin. Customer service is second to none. Highly recommend!
Andreea| Perfect Waxing| Canary Wharf
@perfectwaxing_canarywharf
Been with Ovatu since 2018 and was one of the things that I did for my business. My bookings increased enormously, no hidden fees plus a excellent customer service. 🙏
Cara Medical Aesthetics
@cara_aesthetics
We love Ovatu it has everything we need as a medical led clinic 🙌❤️
Hanna Webb
@hannawebb
I used Fresha for a brief period of time, and it was so over complicated in comparison to Ovatu. Plus the fees were irritating. At least with Ovatu you know where you stand with costs every month.
Beauty Treats Jo
@beautytreatsjo
Thank you Ovatu! Been using you for years now and you have saved me so much time in having to manage my diary, time I can spend with my family!!
Ovatu has more features with fewer paywalls
Fresha lacks feature parity for true all-in-one project management. Ovatu's tools complement every team, from marketers to software engineers. And they're free, forever.
Affordable, transparent pricing
No commissions on bookings
Simple and intuitive to use
Multi timezone customer support (free)
Integrates with major payment processors
Top-rated by customers (4.8/5)
Works for all industries (not just beauty)
Grows with your business without excessive fees
No lock-in contracts or hidden fees
From $25 /mo
From $19 /mo + commission
Who knows?
From $60 /mo
Correct as of 23/04/2025
Features that are designed for salons
Effortless Online Booking & Deposits
Enable clients to book 24/7 via a branded mini-site, social media, or website integrations.
Custom Mini Website
Promote services, showcase customer reviews, and sell gift cards while managing bookings effortlessly.
Automated SMS & Email Reminders
Reduce no-shows and keep clients engaged with customisable appointment reminders.
Advanced Customer Management
Store appointment histories, notes, and consultation forms in a centralised profile.
Flexible Staff Roster & Scheduling
Manage shifts, recurring appointments, breaks, and availability with ease.
Integrated Payments & POS
Accept online and in-store payments and deposits.
Marketing & Client Retention Tools
Build loyalty programs, collect client reviews, and send promotions via SMS & email.
Custom Forms & Consultations
Automate pre-appointment forms, waivers, and consent signatures for compliance.
Customer testimonials
Don't take our word for it!
Hear it from our customers.
"I am a huge advocate in working smarter and not harder… if we can have things like automation, scheduling, and appointment setting in our pocket, it's just gonna make life so much easier."
Holly Gould
Hair by Holly Gould
"I've had an increase in the frequency of bookings because the system's there 24/7. If I'm on holiday or unavailable, it just keeps rolling over. That wasn't possible before."
Bex
The Zen Den
"It helps ease the pressure off reception and off us. You don't want to be manually texting or emailing people every time they book. Everything's already done for you."
Melissa
Alfred Street Tattoo
"My no-shows are pretty much zero. The people that book in are committed. It's brought me clients that are regular, that are reliable. That's the biggest benefit for me."
Claire Howard
Claire Howard Nail Design
"If it's the middle of the night and my clients are up and they're thinking; 'Oh, I haven't booked this', they can still do it online, it's fantastic."
Anne Skelton
Serenity Holistic Therapies
"We used to just write names on paper and hope for the best — now we've got Ovatu and it's made everything so much smoother and more professional."
Anna
Berry Yoga Shala
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