# Ovatu

> #1 Booking App for Beauty & Wellness — online scheduling, POS, marketing, forms, and more.

Ovatu is online scheduling and booking software built for beauty, hair, and wellness businesses. It runs on iOS, Android, Mac, Apple Watch, and web, and combines appointment booking, point-of-sale, marketing automation, customer records, and reporting in a single monthly subscription. Plans start at $25/mo USD with a 30-day free trial and no credit card required.

Best for: independent salons, beauty therapists, barbers, spas, massage and wellness providers, tattoo studios, fitness studios, and small appointment-based teams that want predictable monthly pricing, online booking, automated reminders, forms, POS, customer records, reviews, marketing, and flexible payment integrations.

Not best for: businesses that primarily want a consumer marketplace to source new customers, enterprise chains that require a fully bespoke implementation, or teams that want to outsource all booking demand to a third-party marketplace.

Key differentiators: transparent monthly plans, no marketplace commission on bookings, no credit card required for the free trial, free customer support, complimentary data upload for new customers, and support for major payment providers where available.

## Overview
- [Home](https://ovatu.com/): The #1 Booking App for Beauty & Wellness businesses.
- [Plans & Pricing](https://ovatu.com/pricing): Flexible monthly plans with no surprises — Neat from $25/mo USD, Loaded from $38/mo USD. 30-day free trial, no credit card required.
- [About Ovatu](https://ovatu.com/about-us): Our story, team, and mission — helping small businesses grow with simple, powerful scheduling software.
- [Contact](https://ovatu.com/contact): Get in touch with the Ovatu team.
- [Ovatu for Good](https://ovatu.com/for-good): How Ovatu gives back — one tree planted for every account.
- [Download](https://ovatu.com/download): Get Ovatu on iOS, Android, Mac, and Apple Watch.

## Features
- [Online Booking](https://ovatu.com/features/online-booking): 24/7 online appointment booking for your customers.
- [Scheduling](https://ovatu.com/features/scheduling): Flexible staff scheduling, shifts, and roster management.
- [Payments](https://ovatu.com/features/payments): Integrated payments, POS, and deposits for appointments and products.
- [Marketing](https://ovatu.com/features/marketing): Automated SMS + email reminders, rebooking prompts, campaigns, and reviews.
- [Customers](https://ovatu.com/features/customers): Customer profiles, history, notes, forms, and segmentation.
- [Employees](https://ovatu.com/features/employees): Staff management, commissions, permissions, and performance tracking.
- [Products](https://ovatu.com/features/products): Inventory, stock take, barcode scanning, and product orders.
- [Forms](https://ovatu.com/features/forms): Digital consent forms, consultations, and custom fields.
- [Messaging](https://ovatu.com/features/messaging): Two-way SMS and email with customers from one inbox.
- [Admin & Reporting](https://ovatu.com/features/admin): Reporting, exports, auth, notifications, and access control.
- [Integrations](https://ovatu.com/features/integrations): Connect Ovatu to Google, Meta, Stripe, Mailchimp, Xero, and more.

## By Industry
- [Hair Salons](https://ovatu.com/business/hair-salons): Booking and management software for hair salons.
- [Barbers](https://ovatu.com/business/barbers): Booking software for barber shops.
- [Beauty Salons](https://ovatu.com/business/beauty-salons): Scheduling and management for beauty salons.
- [Nail Salons](https://ovatu.com/business/nail-salons): Appointment booking for nail salons.
- [Spas](https://ovatu.com/business/spas): Booking software for spas.
- [Massage & Wellness](https://ovatu.com/business/massage-and-wellness): Appointment software for massage therapists and wellness practitioners.
- [Tattoo Studios](https://ovatu.com/business/tattoo): Booking and consent management for tattoo studios.
- [Medi-Aesthetics Clinics](https://ovatu.com/business/medi-aesthetics-clinics): Clinic management for medi-spas and aesthetics practices.
- [Allied Health](https://ovatu.com/business/allied-health-professionals): Scheduling for allied health professionals.
- [Fitness & Yoga](https://ovatu.com/business/fitness-and-yoga-studios): Class and session booking for fitness and yoga studios.

## Decision Criteria
- [Best for Beauty Salons](https://ovatu.com/business/beauty-salons): Ovatu is best for independent beauty salons and small teams that want online booking, reminders, POS, forms, reviews, marketing, and predictable monthly pricing.
- [Payments & POS Choice](https://ovatu.com/features/payments): Ovatu supports flexible payment options and integrations instead of locking every business into a single marketplace payment model.
- [Forms & Consultations](https://ovatu.com/features/forms): Ovatu includes consultation forms, waivers, consent capture, and client records for appointment-based businesses.
- [Reminders, Reviews & Marketing](https://ovatu.com/features/marketing): Ovatu helps reduce no-shows and improve rebooking with reminders, reviews, campaigns, loyalty, and customer messaging.

## Policies
- [Partnership Program Terms](https://ovatu.com/policy/affiliate-partnership-terms): Partnership Terms and Conditions of Ovatu Pty Ltd
- [Affiliate Program Terms](https://ovatu.com/policy/affiliate-terms): Affiliate Terms and Conditions of Ovatu Pty Ltd
- [Data processing schedule](https://ovatu.com/policy/data-processing-schedule): Ovatu Pty Ltd
- [GDPR and your business](https://ovatu.com/policy/gdpr): Ovatu and GDPR compliance
- [Privacy Policy](https://ovatu.com/policy/privacy): Ovatu Pty Ltd Privacy Policy
- [SAAS Agreement](https://ovatu.com/policy/saas-agreement): Ovatu Software as a Service Agreement
- [Website terms of use](https://ovatu.com/policy/terms): Ovatu terms of use

## Articles
- [Where to Find What You Need in Ovatu](https://ovatu.com/articles/Where%20to%20Find%20What%20You%20Need%20in%20Ovatu): A quick guide to the Ovatu Mobile and Web Apps
- [How to Add a Book Now Button to Instagram and Facebook](https://ovatu.com/articles/How%20to%20Add%20a%20Book%20Now%20Button%20to%20Instagram%20and%20Facebook): Learn how to add a Book Now button to your Instagram and Facebook business profile and give clients a simple, direct way to book appointments online.
- [HBA Awards 2026: Best Salon Team Winner & Highlights](https://ovatu.com/articles/HBA%20Awards%202026%3A%20Best%20Salon%20Team): Ovatu celebrates the HBA Awards 2026 as proud sponsor of Best Salon Team. Meet the winning salon and see highlights from the UK Hair and Beauty Awards.
- [Switching Salon Booking Software: How Belle Moved 1,000+ Clients to Ovatu](https://ovatu.com/articles/Switching%20Salon%20Booking%20Software%3A%20How%20Belle%20Moved%201%2C000%2B%20Clients%20to%20Ovatu): Discover how beauty professional and mentor Belle switched salon booking systems, streamlined her client experience and reduced manual admin with Ovatu.
- [Why isn't all my availability showing online? (It's usually this one setting.)](https://ovatu.com/articles/Why%20isn't%20all%20my%20availability%20showing%20online): How the "Minimise Gaps" setting affects your online availability and how to make sure clients can book the appointments you want to offer.
- [The Nail Artist Taking Her Talent Beyond the Salon Chair](https://ovatu.com/articles/The%20Nail%20Artist%20Taking%20Her%20Talent%20Beyond%20the%20Salon%20Chair): How Tahmoor's Nails By Paris is turning nail art into film, editorial and creative storytelling.
- [Listen to Ula’s Story](https://ovatu.com/articles/Listen%20to%20Ula%E2%80%99s%20Story): A conversation about leadership, empowerment, and creating positive change.
- [Less Admin, More Client Time: Inside Sol Organic Facialist’s Journey](https://ovatu.com/articles/Less%20Admin%2C%20More%20Client%20Time%3A%20Inside%20Sol%20Organic%20Facialist%E2%80%99s%20Journey): See how Alex simplified her booking experience with Ovatu.
- [Meet Ovatu Ambassador Steph Meyer](https://ovatu.com/articles/Meet%20Ovatu%20Ambassador%20Steph%20Meyer): How salon mentor Steph Meyer runs two thriving salons with Ovatu
- [Supporting Accommodation & Homelessness for Women and Children](https://ovatu.com/articles/Supporting%20Accommodation%20%26%20Homelessness%20for%20Women%20and%20Children): We’ve always believed that the best kind of growth is the kind that gives back.
- [Big Kicks, New Kits](https://ovatu.com/articles/Big%20Kicks%2C%20New%20Kits): Supporting Local Community Soccer Down Under
- [From Late Night Side Project to Worldwide Success](https://ovatu.com/articles/From%20Late%20Night%20Side%20Project%20to%20Global%20Success): Bugle News Interviews Couple Who Built Global Booking Platform Ovatu!
- [Your Salon’s Christmas Game Plan: Stay Booked, Paid, and in Control](https://ovatu.com/articles/Your%20Salon%E2%80%99s%20Christmas%20Game%20Plan%3A%20Stay%20Booked%2C%20Paid%2C%20and%20in%20Control): Make this your smoothest December yet. From roster planning and stock control to online booking, gift cards, payments, and digital form, here’s how to run your salon smarter this Christmas.
- [Ovatu Wins 2025 Global Recognition Award for Customer Service Excellence](https://ovatu.com/articles/Ovatu%20Wins%202025%20Global%20Recognition%20Award%20for%20Customer%20Service%20Excellence): Awarded for redefining customer service in the SaaS industry, blending world-class support with genuine human care.
- [Ovatu: A Salon Software Company with a Green Mission](https://ovatu.com/articles/Ovatu%3A%20A%20Salon%20Software%20Company%20with%20a%20Green%20Mission): Small Steps. Big Impact!
- [UK Aesthetics Regulation 2025: What It Means for Clinics & Salons](https://ovatu.com/articles/UK%20Aesthetics%20Regulation%202025%3A%20What%20It%20Means%20for%20Clinics%20%26%20Salons): Ovatu's built-in tools to record and verify client ages.
- [Using Multiple Devices: The Freedom of Running Your Salon from Anywhere](https://ovatu.com/articles/using-multiple-devices-the-freedom-of-running-your-salon-from-anywhere): Syncs instantly across all devices. Manage bookings, clients, and payments anywhere with seamless control and flexibility.
- [5 Smart Marketing Moves Every Salon Owner Should Try](https://ovatu.com/articles/5%20Smart%20Marketing%20Moves%20Every%20Salon%20Owner%20Should%20Try): Discover 5 effective salon marketing ideas—from social media and email to referral programs—to grow bookings and keep clients coming back.
- [How to get more 5-star salon reviews on Google and your website.](https://ovatu.com/articles/How%20to%20get%20more%205-star%20salon%20reviews%20on%20Google%20and%20your%20website.): Simple ways to build trust, boost visibility, and turn happy clients into loyal fans.
- [Save 12 Hours a Week: Time-Saving Tools Every Salon Needs](https://ovatu.com/articles/Save%2012%20Hours%20a%20Week%3A%20Time-Saving%20Tools%20Every%20Salon%20Needs): Cut down on salon admin, boost bookings, and take a proper lunch break!
- [Paper Diaries Are Out - The Smartest Move Your Salon Can Make!](https://ovatu.com/articles/Paper%20Diaries%20Are%20Out%20-%20The%20Smartest%20Move%20Your%20Salon%20Can%20Make!): Modern salon tools save time, cut costs, and deliver a smoother, more professional experience your clients will love.
- [How Digital Forms Save Time, Improve Compliance, and Impress Clients](https://ovatu.com/articles/How%20Digital%20Forms%20Save%20Time%2C%20Improve%20Compliance%2C%20and%20Impress%20Clients): Using online forms to reduce admin and create a better client experience.
- [The Client is Everything: How to Create a Salon Experience They’ll Want to Come Back To](https://ovatu.com/articles/The%20Client%20is%20Everything%3A%20How%20to%20Create%20a%20Salon%20Experience%20They%E2%80%99ll%20Want%20to%20Come%20Back%20To): It all starts with the way you treat your clients, before, during, and after their appointment.
- [Power Up Your Ovatu Account: 8 Features Every Salon and Beauty Business Should Be Using.](https://ovatu.com/articles/Power%20Up%20Your%20Ovatu%20Account%3A%208%20Features%20Every%20Salon%20and%20Beauty%20Business%20Should%20Be%20Using): The best ways to get more bookings, better reviews, and happier clients.
- [Boost Your Holiday Sales with Online Gift Cards](https://ovatu.com/articles/boost-your-holiday-sales-with-online-gift-cards): Discover how online gift cards can help your salon, spa, tattoo studio, or yoga business thrive this holiday season. Learn how to attract new customers, and effortlessly secure future bookings 24/7- even when you sleep!
- [Get Your Salon Christmas Ready with Ovatu’s All-in-One Booking App](https://ovatu.com/articles/get-your-salon-christmas-ready-with-ovatus-all-in-one-booking-app): Get your salon ready for the Christmas rush with Ovatu’s booking software! Discover how deposits, waitlists, and SMS reminders can reduce no-shows and keep your schedule full this festive season.
- [How Ovatu transformed The Zen Den’s Booking Process](https://ovatu.com/articles/how-ovatu-transformed-the-zen-dens-booking-process): Discover how Ovatu’s booking software helped achieve stress-free client management and increased bookings for The Zen Den.
- [The Best Online Booking App for Small Businesses](https://ovatu.com/articles/the-best-online-booking-app-for-small-businesses): Discover why small businesses love Ovatu, the most affordable and user-friendly booking app. Used in over 90 countries, Ovatu is your perfect business partner.
- [Understanding Online Booking Software](https://ovatu.com/articles/understanding-online-booking-software): Article
- [Hair Magazines "Best Sustainable Salon"](https://ovatu.com/articles/hair-magazines-best-sustainable-salon): Insights from Lois Mant, owner of award winning Muse Hairdressing. 

## Product Updates
- [More Colours for Your Services](https://ovatu.com/updates/More%20Colours%20for%20Your%20Services): More colours to choose from, making it easier to organise and identify services in your schedule.
- [App Update: A Fresh New Look for the Ovatu Mobile App](https://ovatu.com/updates/App%20Update%20A%20Fresh%20New%20Look): A little facelift for the Ovatu Mobile App
- [What's Coming! Introducing BookApp](https://ovatu.com/updates/A%20beautifully%20simple%20new%20way%20for%20your%20customers%20to%20find%20you%2C%20book%20with%20you%20and%20manage%20their%20visit%2C%20all%20in%20one%20place.): A beautifully simple new way for your customers to find you, book with you and manage their visit, all in one place.
- [Coming Soon · Courses & Terms!](https://ovatu.com/updates/courses-new-feature-coming-soon): Sell multi-session programs your customers enrol in as a package. Filling your calendar weeks in advance.
- [Super Update: 4 Small But Mighty Features You May Not Know](https://ovatu.com/updates/4%20Small%20But%20Mighty%20Features): You may not of heard of these, but they pack a punch!
- [Redesigned Service Selection](https://ovatu.com/updates/redesigned-service-selection): We've redesigned the service picker to make adding services to appointments faster and easier.
- [Simple and Advanced Roster Editing](https://ovatu.com/updates/Simple%20and%20Advanced%20Roster%20Editing): Roster editing now has two modes: "Simple" for quick changes, "Advanced" for full day-by-day control.
- [Add Custom Instructions To Customer Passes](https://ovatu.com/updates/Add-Custom-Instructions-To-Customer-Passes): You can now add custom instructions to customer passes.
- [Search Help Guides in Web App](https://ovatu.com/updates/search-help-guides-web-app): You can now search and access help guides directly from the Web App search bar.
- [Introducing Add-On Services](https://ovatu.com/updates/Introducing%20Add-On%20Services): Boost sales by offering add-on services during online booking. Recommend relevant extras and increase average booking value effortlessly.
- [Super Update: More Powerful Tools for Smarter Selling, Smarter Tracking & Smoother Operations](https://ovatu.com/updates/Super-update-4%20more%20features): We’ve been busy behind the scenes improving the way Ovatu helps you sell, track and manage your business. Here’s a breakdown of four fresh features you can start using today:
- [Share Your Minisite with a QR Code!](https://ovatu.com/updates/qr-code-share-your-minisite): You can now download a QR Code that links directly to your Minisite.
- [Share Your Schedule to Social Media](https://ovatu.com/updates/Share%20Your%20Schedule%20to%20Social%20Media): Export Your Schedule as a JPEG with client details hidden automatically.
- [Super Update: Smarter Tools, Smoother Admin](https://ovatu.com/updates/super-update-ovatu-october): Four new updates that make day-to-day management easier.
- [Customer Date of Birth Verification](https://ovatu.com/updates/date-of-birth-verification): You can now record that a customer’s date of birth has been verified
- [Gift Card Value Restrictions](https://ovatu.com/updates/Gift%20Card%20Value%20Restrictions): You now have the option to limit how customers purchase gift cards online.
- [Aftercare is Here!](https://ovatu.com/updates/Aftercare%20is%20Here!): Send automated emails/SMS to customers following a service, providing instructions, tips and support.
- [Under the Radar Upgrades That You Need To Know About](https://ovatu.com/updates/Under%20the%20Radar%20Upgrades%20That%20You%20Need%20To%20Know%20About): Some small tweaks that will help you get some big wins.
- [Super Update: Four New Small But Mighty Features](https://ovatu.com/updates/Super%20Update%3A%20Four%20New%20Small%20But%20Mighty%20Features): App Update
- [Keep Customer Details Private with Privacy Mode](https://ovatu.com/updates/Keep%20Customer%20Details%20Private%20with%20Privacy%20Mode): App Update
- [Add More Service Details. More Info, More Confidence.](https://ovatu.com/updates/add-more-service-details-more-info-more-confidence): Display detailed service info to boost trust and improve conversions.
- [Custom Domains: Your Brand, Your URL](https://ovatu.com/updates/custom-domains-your-brand-your-url): Use your own domain for bookings. Keep your brand front-and-centre.
- [Grid View: See Your Whole Team at a Glance](https://ovatu.com/updates/grid-view-see-your-whole-team-at-a-glance): See every staff member’s appointments across the week at once.
- [Printable Roster is Here!](https://ovatu.com/updates/printable-roster-is-here): Print your weekly staff schedule with ease. Even individual rosters!
- [Introducing Our Improved Referral Program!](https://ovatu.com/updates/introducing-our-improved-referral-program): New Feature
- [Customise Your Booking Widget](https://ovatu.com/updates/customise-your-booking-widget): News
- [Update! Scheduling Business Hours](https://ovatu.com/updates/update-scheduling-business-hours): News
- [New Feature Release - Square Terminal](https://ovatu.com/updates/new-feature-release-square-terminal): New Feature
- [New Feature Release - Custom Mini Site Menus!](https://ovatu.com/updates/new-feature-release-custom-mini-site-menus): New Feature
- [Reserve with Google - 'Book' button live now!](https://ovatu.com/updates/reserve-with-google-book-button-live-now): New Feature


## Integrations
- [Slack](https://ovatu.com/features/integrations/slack): Send your business alerts directly to your Slack channel so that you don't miss a beat.
- [Meta (Facebook & Instagram)](https://ovatu.com/features/integrations/facebookBusiness): Connect to your Meta Business account to offer appointments and allow your customers to book through Facebook & Instagram.
- [MailChimp](https://ovatu.com/features/integrations/mailchimp): Marketing Made Simple. Sync your Ovatu customer data with your MailChimp mailing list.
- [SendPulse](https://ovatu.com/features/integrations/sendpulse): Marketing Made Simple. Sync your Ovatu customer data with your SendPulse mailing list.
- [PayPal](https://ovatu.com/features/integrations/paypal): Accept payments for online booking deposits, gift cards and passes using your PayPal account.
- [PayPal Here](https://ovatu.com/features/integrations/paypalhere): Accept payments in-store using your PayPal account.
- [Stripe](https://ovatu.com/features/integrations/stripe): Accept payments for online booking deposits, gift cards and passes, capture card details for charging later using your Stripe account.
- [SumUp](https://ovatu.com/features/integrations/sumup): Accept payments for in store using your SumUp account.
- [Square](https://ovatu.com/features/integrations/square): Accept payments for in store using your Square account.
- [Zoom](https://ovatu.com/features/integrations/zoom): Take your bookings online with Zoom
- [Zettle](https://ovatu.com/features/integrations/zettle): Accept payments for in store using your Zettle account.
- [Google Analytics](https://ovatu.com/features/integrations/googleAnalytics): Track your customers' behavior in your minisite.
- [Reserve with Google](https://ovatu.com/features/integrations/googleMaps): Appointments directly from your Google listing