We're spilling the beans on making your salon a top choice for customers....

The buzz you get from a thriving salon is unmatched! That moment when you realize all your hard work is manifesting into tangible success. But like any business, the desire for more is inevitable. You hope to improve your bottom line by getting customers to invest more.

If that's your goal, you're not alone.

Increasing customer spend can seem daunting, but with the right strategies, it's achievable. Here's a deep dive into methods adopted by successful salon owners.

1. Harness the Power of Social Media

It’s not just about gaining new customers; it's also about retaining the old ones. Social media is your friend here. It helps:

Brand Loyalty: Showcase your work. It's evidence of your expertise. Post transformations, glowing reviews, or any testament to your skill.
Exclusive Offers: Create exclusive promotions for your social media followers. This could be in the form of discounts, contests, or giveaways.

Remember, it's all about connecting with your clientele and ensuring they're familiar with your success stories.

2. Optimize SMS and Email Marketing

Use a salon booking software like Ovatu to automate messages. Direct messaging can lure back clients who’ve been away for a while. An effective message should:

Welcome them back warmly.
Remind them how long it's been since their last appointment.
Present an enticing offer with a clear deadline (i.e., $10 off any service booked before the end of the month)

This strategy not only encourages spending but also boosts the lifetime value of regular customers.

3. Forge Personal Connections

Building rapport can make all the difference. Engage in genuine conversations that extend beyond salon services. Maybe discuss the latest hot-spot in town or inquire about their family. This personal touch can be maintained with the help of customer files or notes.

4. Roll Out the VIP Experience

Everyone loves to feel special. Make sure your clients get the red carpet treatment from the moment they walk in the door. Go above and beyond to show them how much you appreciate their business, whether that's offering them coffee or tea while they get their hair done, or a complimentary hand massages while their colour is on. The aim? Make every client feel cherished and valued.

5. Introduce Home Care Programs

Nothing will drive customers to spend more like giving them the tools they need to keep their hair looking fresh between visits:

Branded Products: Consider launching your salon-branded line.
DIY Kits: Collaborate with brands to offer specialized care packages.

They'll love feeling like they have insider knowledge on how to take care of their skin or hair. Plus, when customers feel equipped, they not only maintain their routine but also become recurrent visitors.

6. Cater to the Gents

While salons predominantly target females, men represent a significant market slice that shouldn't be ignored. Ensure:

Visibility: Promote men’s services on your website and social channels.
Inclusivity: Stock products catering to men and create an ambience where they feel comfortable and welcome.

7. Facilitate Online Booking

The digital age demands convenience. Integrate a good online booking system like Ovatu, making it seamless for clients to schedule visits. The ease of booking directly translates to fewer cancellations, fewer no-shows and a surge in visits.

Final Thoughts

These strategies, while seemingly simple, can be transformative. The trick lies in understanding your clientele deeply. When you understand their preferences, purchasing triggers, and values, you're better equipped to offer a more tailored service.

Incorporate these top tips, and witness your salon stand out amidst competitors, while simultaneously boosting your profits.

Try the Ovatu Instant Demo.

We’re confident you will love Ovatu! Test drive all the features for free right now! No account required.

Top Tips on How to Increase Customer Spending